Perceptiveness

Ainual Azhar Jasmi

            To be a good entrepreneur, ones must possessed skill to see a different angle of a situation. For example, what other people see as an obstacle, an entrepreneur sees it as an opportunity to expand or invent new market in the field. An entrepreneur with perceptive skill usually aware with any changes occurs around him. What more important is, the way he looks at a situation is. Most of a successful entrepreneur possessed this skill. For example, Ainual Azhar Jasmi, founder of AJ Food Industries (M) Sdn. Bhd. First, he worked at a sauce making company owned by Malay. He suggest to the boss to produce mayonnaise as a new product for the company. Unfortunately, his boss didn’t agree with his idea. Knowing that mayonnaise will open up new market, he without wasting any time, quit his job and makes his own RnD on how to make a quality mayonnaise. All his hard work now paid off because now, his product has been recognized as a Malaysia mayonnaise where it suits the taste of Malaysian.