Integrity and Reliability

Dato Ameer Ali Mydin

Integrity is doing something right when other people are not doing what it should be. This action not only covers only daily life but also must be implemented in business area. It is the ability to be honest and consistently doing the right things. To be a good entrepreneur, ones should have high integrity in himself. Without it, they tend to do immoral activity such as cheating for the quality of goods, setting higher price for lower grade product and so on. And for Muslim, integrity has been stressed out on how a Muslim should have integrity in whatever he does. 

Recently, Malaysia government has implement goods and services tax or (GST) where all goods and services will be charged of six percent tax. Aware of the people burden, Dato Ameer Ali Mydin (Mydin Mohamed Holdings Bhd.) has taken an initiative to absorb all six percent of the goods and services tax (GST). People can buy their grocery without worrying their bills will be charged with higher price. This indirectly releases the burden of groups who cannot afford with the implementation of the tax. What Mydin Holdings has done gave the impact to people that with the economic conditions increasingly unstable, they know they can rely and give all trust to Mydin Holdings. With their humble action, they gain trust from the people and increase the reputation of the company.