Entreprenurial Traits of Dato' Aliff Syukri

Initiative

On early on 2000, Malaysian passion towards beauty product is increase drastically. But still, they prefer to have imported beauty product rather than local product. And this, of course is more expensive because of the tax and so on. Not all people could afford this expensive product. Aware of this situation, Dato’ Aliff Syukri started to produced and economical beauty and healthy product that are price friendly for the customer. His price range is affordable where all people can enjoy the benefit of the product with lower price. And what more important is, customer didn’t have to worried about the halal status of the product because every product his company made are certified with halal sign.

Decisive

Never give up and ready for any challenge! In this case, Dato’ Aliff Syukri is never give up and didn’t let any negative words toward him break down his spirit. His paper work have been rejected by the banker with a reason he didn’t have any asset yet, no guarantor and etc. his close relative also says that he will never go far in cosmetic product. But none of this break his heart and now, he has proved to all what they said to him years back ago is wrong. From this, learn that life is hard, but the harder it gets the tougher you will be. Never listen on negative word is the key to success. Whole Malaysia knows his tagline “terlajak laris” and some of them even critic Dato’ Alif Syukri of his voice that they similarize it with transvestites. But it didn’t break him down but he is happy that other people respond to him in whatever reaction they show.

 Time competence

Time is gold is so true. In this fast revolving pace, everything needs to be done quickly. A second late will cost you loss. Never underestimate the power of time management. For Dato’ Aliff Syukri, since he is a young boy, he couldn’t stay doing nothing. And start from there, he learn about business. He knows he didn’t have higher education qualifies so he used is skill to set up a business. On his vision, if he didn’t start early, he couldn’t compete with his other friends. And now his work paid off. What he is dreaming of have become true. His advice, “if you have passion on something, don’t procrastinate, you will only loss your chance to become nobody to somebody”.

Foresight

As a successful entrepreneur, Dato’ Aliff Syukri share every knowledge and experience he gain through his hard work. He knows, to become more successful than this, he need to share his experience with other people. A great entrepreneur must possess foresight skill if he wants to go far in business field. This is what Dato Aliff Syukri had practice as one of his skill to become a successful entrepreneur. To make his product is recognize throughout Malaysia, he know his to do something. He is among the first male entrepreneur who undertaking cosmetic and healthy product where it is usually dominated by women. It is not easy as he said being in a field where it is dominated by women, the female customer is hesitate to try his product. Now, by his hard work and dedication, he has gained his customer confidence.

Ability to learn from mistake

A reporter once ask Dato Aliff Syukri, is his character in the television same when he is outside. Without no doubt, he said, he is totally different person when he’s on television. The reason why he is acting that way is to promote and make a gimmick for his product. And because of that, his product is better known trough his tagline “terlajak laris” with his high pitch tone when he said it. A reporter asked him again, what the motive of using a high pitch is, non-stop talk like a granny, and his body language is like transvestite? He smile and said “I once tried to sell my product, being Islamic and masculine but back then, people didn’t recognize my product and I have wasted money for doing such advertisement”. From there, he learns from his mistake and tries new strategy to compelling customer. And surprisingly, his strategy work and his product is boom.

Biography Of A Successful Entrepreneur : Dato' Aliff Syukri

Dato' Aliff Syukri

          Dato’ Aliff Syukri is among the youngest Muslim and Malay millionaire in Malaysia. Achieve to have title ‘Dato’ at 23 years old, his portfolio is very impressive. Born on April 3, 1987 at Felda Kechau, Kuala Lipis, Pahang, he was raised by his grandmother. His early education was at S.K Sungai Besar, Selangor, secondary school at SMK Teluk Gadong, Klang. His passion towards business starts young. Even at school, he will sell candy and snack to his friends. Today, his hard work paid off with his products is known not only in Malaysia but also neighbor country.

         D’Herbs Healthy Marketing was established on September 2010 where they operated in shop lot with only one worker and four main product including foundation powder. Now, he’s one step ahead with almost 90 new products to bring out the best for the customer. With his tagline “terlajak laris”, he’s opening new dimension to cosmetic product where this field was dominated by women. To help customer to become healthier, service after sales, giving guideline to customer on how to get perfect skin is among the mission this company have. 

Time Competence

Faiza Bayumi Sayed Ahmad

            Time competence can be defined as the ability of a person to manage time efficiently. Time is golden is a well said to an entrepreneur because without proper time management, a potential client or business may be wasted. An entrepreneur with good time management usually has a successful business and being respected by other people. For this skill, Faiza Bawumi Sayed Ahmad, founder of Syarikat Faiza Sdn. Bhd. is the suitable person. Born in Egypt, she migrated to Malaysia following her husband. As a hardworking woman, she is uncomfortable to just sit around. She starts by producing spices such as curry and distribute it to supermarket. From there, she got an idea to distribute different types of rice. And now, she is a successful entrepreneur and has her own factory that producing spices and distributes around 21 different types of rice.

Decisive

Dato' Seri Vida

            Not give up easily and ready to take any challenge is the key of a decisive entrepreneur. Being decisive in making all decision is essential in order to make sure all decision reaching according to business vision. Making decision without thinking the impact from it is the number one “killer” in the business organization. Taking too much of time to decide will also give negative effect to the business. An entrepreneur must possessed this type of quality skill in order for him to manage his business efficient and effectively.

       For decisive skill, founder of Vida Beauty, Dr. Vida or Dato Seri Dr. Hasmiza Othman possesses this skill where she tirelessly manages her business. Working hard to develop her beauty empire, it not comes easy for this “iron lady”. Her beauty product started to rise when she sponsor Malay award song. People critic she for her outstanding involvement in that show but she didn’t give a heart on it. And now, people acknowledge her and her product and have been recognize through Malaysia and neighbor country. Her effort and decision had paid off.

Perceptiveness

Ainual Azhar Jasmi

            To be a good entrepreneur, ones must possessed skill to see a different angle of a situation. For example, what other people see as an obstacle, an entrepreneur sees it as an opportunity to expand or invent new market in the field. An entrepreneur with perceptive skill usually aware with any changes occurs around him. What more important is, the way he looks at a situation is. Most of a successful entrepreneur possessed this skill. For example, Ainual Azhar Jasmi, founder of AJ Food Industries (M) Sdn. Bhd. First, he worked at a sauce making company owned by Malay. He suggest to the boss to produce mayonnaise as a new product for the company. Unfortunately, his boss didn’t agree with his idea. Knowing that mayonnaise will open up new market, he without wasting any time, quit his job and makes his own RnD on how to make a quality mayonnaise. All his hard work now paid off because now, his product has been recognized as a Malaysia mayonnaise where it suits the taste of Malaysian.

Foresight

Datuk Ramly Mokni

            In general, foresight can be defined as ability to predict what happen in future based on his past event, during or simply based on intuition. This trait is important to indicate whether an entrepreneur is making wise decision or not. To run a business, all it takes was try and error to determine whether the business is going on a right track or not. Not all entrepreneurs are gifted with foresight, but the more experience you gain from it, the higher chances for you to succeed. To become a great entrepreneur, ones must learn to identify challenge and capitalize on those opportunities. Ramly burger is a big name in processed meat. In 1970, he saw an opportunity when imported meat became very popular in Malaysia. Without wasting any time, he opened up a burger processing stalls and meets the line for halal standard. And today, this brand has produce millions of burger and other products such nuggets, fritters, fries and many more. 

Initiative

Tan Sri Mustapha Kamal

            Initiative can be defined about taking the first step earlier from others. He has his vision and see in it future, what he imagine will come true. Initiative also can be referred as a good quality ones show on his willingness to get the things right and ready to take responsibility. A person with this trait is motivated to do things, faster than others. Where he knows how he can conquer the field. Tan Sri Mustapha Kamal Abu Bakar is a big name property industry. He successfully brings MKland as a property management company that successfully develop rural area into elite with high technology structure. Take an example is Cyberjaya. At first, Tan Sri Mustapha Kamal wasn’t in a property industry instead was involve in food industry. But he saw the opportunity in property prospect. He then sold his share of his food company and fully concentrated on property development and investment. And now he is among successful entrepreneurs in property management industry.

Versatility

Dato Maznah Hamid

            Versatility is the ability to adapt in many different situations. In other words, how you can adapt in different environment, different area, people or culture. To become a successful entrepreneur, ones should have this trait so he can succeed not only in the area he involves but also trying something new. Sitting on number two of top Malay entrepreneur is Dato’ Maznah Hamid. Well known as iron lady for her success in many area she’s involve in security, hospitality, training, healthcare, and so on. All started when she and her husband decided to save an almost bankrupt company which then will change their life forever. Starting from zero, they even sacrifice their house, playing a role as a manager, a clerk, an accountant and also a receptionist. All the hard work paid off because Securiforce is a big name in security industry in Malaysia. Dato’ Maznah Hamid is actively involves in motivator, sharing her experience on her up and down in this business field.

Ethical consciousness

Tan Sri Syed Mokhtar al Bukhary

            Ethic has broad meaning, depending on the situation or places where you implementing it. It differ starts from geographical area, culture, people and so on. It also defines the awareness of someone either being ethical enough in running a business or not. Ethical consciousness is about involve and expressing moral approval or vice versa or in other word following what he thinks is right and normal in the society. Also, it is about what an entrepreneur can give back to society as a result for his success.

       Just like Tan Sri Syed Mokhtar al-Bukhary who established a foundation called al-Bukhary foundation. This foundation focus more on education because he came from a poor family where facility to study is very limited. Come from this awareness, he focus more for education and the rest is divided into a few categories such as welfare and development, cultural programmed religion and etc. This definitely helps to release the burden of the less fortunate. Even in Islam, helping people in need, Allah SWT has promised to double the reward. The hand that gives is greater than that received.

Ability to Learn from Mistakes

Nurul Diana bt. Mohd. Pudzi

            In order to become a great entrepreneur, ones must have the ability to learn from mistakes. In other word, he should not give up easily. Without this traits, an entrepreneur is not an entrepreneur because able to learn from mistakes is a knowledge that you can’t never get from books. What make an entrepreneur is different from other is on how he tackle the problem, figuring out the solution, adapting with the business challenge and so on. In business environment, experience is the mother of knowledge. A student with theory on how to run a business can’t be same with people who have been in the industry for years because the knowledge he gain through it makes him more valuable than a student with the only theory of fact.

         Sometimes, even when you think you are ready for a business, but the fact is the experience you gain still not enough to manage the business. For this case, meet Nurul Diana Binti Mohd Pudzi, founder of Dian Pixy. At first, she runs a small business of cosmetic product. Until she think she is ready to start up a business, she go for it. What she expects to gain more profit didn’t seem to happen the way it is. She starts to feel disappointed. Until she met a mentor that totally change the way of how she manage her business. From that, she knows what she had done wrong and starts all over again. For the first three months, she starts to gain more than she expect. And now, Dian Floral Mask has been exported through all Malaysia and also to neighbor country.

Integrity and Reliability

Dato Ameer Ali Mydin

Integrity is doing something right when other people are not doing what it should be. This action not only covers only daily life but also must be implemented in business area. It is the ability to be honest and consistently doing the right things. To be a good entrepreneur, ones should have high integrity in himself. Without it, they tend to do immoral activity such as cheating for the quality of goods, setting higher price for lower grade product and so on. And for Muslim, integrity has been stressed out on how a Muslim should have integrity in whatever he does. 

Recently, Malaysia government has implement goods and services tax or (GST) where all goods and services will be charged of six percent tax. Aware of the people burden, Dato Ameer Ali Mydin (Mydin Mohamed Holdings Bhd.) has taken an initiative to absorb all six percent of the goods and services tax (GST). People can buy their grocery without worrying their bills will be charged with higher price. This indirectly releases the burden of groups who cannot afford with the implementation of the tax. What Mydin Holdings has done gave the impact to people that with the economic conditions increasingly unstable, they know they can rely and give all trust to Mydin Holdings. With their humble action, they gain trust from the people and increase the reputation of the company.