Initiative
On
early on 2000, Malaysian passion towards beauty product is increase
drastically. But still, they prefer to have imported beauty product rather than
local product. And this, of course is more expensive because of the tax and so
on. Not all people could afford this expensive product. Aware of this
situation, Dato’ Aliff Syukri started to produced and economical beauty and
healthy product that are price friendly for the customer. His price range is
affordable where all people can enjoy the benefit of the product with lower
price. And what more important is, customer didn’t have to worried about the
halal status of the product because every product his company made are
certified with halal sign.
Decisive
Never
give up and ready for any challenge! In this case, Dato’ Aliff Syukri is never
give up and didn’t let any negative words toward him break down his spirit. His
paper work have been rejected by the banker with a reason he didn’t have any
asset yet, no guarantor and etc. his close relative also says that he will
never go far in cosmetic product. But none of this break his heart and now, he
has proved to all what they said to him years back ago is wrong. From this,
learn that life is hard, but the harder it gets the tougher you will be. Never
listen on negative word is the key to success. Whole Malaysia knows his tagline
“terlajak laris” and some of them even critic Dato’ Alif Syukri of his voice
that they similarize it with transvestites. But it didn’t break him down but he
is happy that other people respond to him in whatever reaction they show.
Time competence
Time
is gold is so true. In this fast revolving pace, everything needs to be done
quickly. A second late will cost you loss. Never underestimate the power of
time management. For Dato’ Aliff Syukri, since he is a young boy, he couldn’t
stay doing nothing. And start from there, he learn about business. He knows he
didn’t have higher education qualifies so he used is skill to set up a
business. On his vision, if he didn’t start early, he couldn’t compete with his
other friends. And now his work paid off. What he is dreaming of have become
true. His advice, “if you have passion on something, don’t procrastinate, you
will only loss your chance to become nobody to somebody”.
Foresight
As
a successful entrepreneur, Dato’ Aliff Syukri share every knowledge and
experience he gain through his hard work. He knows, to become more successful
than this, he need to share his experience with other people. A great entrepreneur
must possess foresight skill if he wants to go far in business field. This is
what Dato Aliff Syukri had practice as one of his skill to become a successful
entrepreneur. To make his product is recognize throughout Malaysia, he know his
to do something. He is among the first male entrepreneur who undertaking
cosmetic and healthy product where it is usually dominated by women. It is not
easy as he said being in a field where it is dominated by women, the female
customer is hesitate to try his product. Now, by his hard work and dedication,
he has gained his customer confidence.
Ability to learn from mistake
A
reporter once ask Dato Aliff Syukri, is his character in the television same
when he is outside. Without no doubt, he said, he is totally different person
when he’s on television. The reason why he is acting that way is to promote and
make a gimmick for his product. And because of that, his product is better
known trough his tagline “terlajak laris” with his high pitch tone when he said
it. A reporter asked him again, what the motive of using a high pitch is, non-stop
talk like a granny, and his body language is like transvestite? He smile and
said “I once tried to sell my product, being Islamic and masculine but back
then, people didn’t recognize my product and I have wasted money for doing such
advertisement”. From there, he learns from his mistake and tries new strategy
to compelling customer. And surprisingly, his strategy work and his product is
boom.
